Greg Tirico
Episode #532: Superabundance Revisited — Our ...
Episode #532: Superabundance Revisited — Our Second Conversation with Gale Pooley
Greg Tirico
Episode #531: The Boardroom Brawl — Will ...
Episode #531: The Boardroom Brawl — Will Purpose Stand Tall or Will Profit Take All?
Greg Tirico
Episode #530: One Thing — March 2025
Episode #530: One Thing — March 2025
Greg Tirico
Episode #529: Entrepreneurial Nerdery - Second ...
Episode #529: Entrepreneurial Nerdery - Second interview with Seth David
Greg Tirico
Episode #528: Questioning Conscious Capitalism ...
Episode #528: Questioning Conscious Capitalism — Fifth interview with Kimberlee Josephson

Technology

Episode #532: Superabundance Revisited — Our Second Conversation with Gale Pooley

NEW SHOW FEATURE: We are now LIVE streaming our shows. Want to join us live? Just click this link every Friday at 3pm ET / 12pm PT.

Join us for an enlightening discussion as we welcome back economist and author Dr. Gale L. Pooley to celebrate the release of his new book. In this episode, we delve deeper into the groundbreaking concepts presented in the book, exploring how human ingenuity and freedom drive resource abundance and economic growth. Dr. Pooley shares new insights and reflections since his last appearance, offering a fresh perspective on the relationship between population dynamics and prosperity. Don’t miss this opportunity to gain a deeper understanding of the principles that challenge conventional views on scarcity and highlight the potential for human creativity to overcome limitations.

MORE ABOUT GALE

Dr. Gale L. Pooley is an American economist, professor, and co-author of Superabundance. He currently teaches U.S. economic history at Utah Tech University and has held academic positions at institutions including Brigham Young University–Hawaii and Alfaisal University in Riyadh. Dr. Pooley is renowned for his work on the concept of abundance and population growth, notably co-authoring the Simon Abundance Index, which measures resource availability relative to population growth. He holds professional designations from the Appraisal Institute, the Royal Institution of Chartered Surveyors, and the CCIM Institute.

SHOW NOTES

Segment one

  • Gale first joined us for episode 409 and his co-author joined us for episode 418. Here’s a fun trick. Just type The Soul Of Enterprise dot com slash episode number to find any episode. So, thesoulofenterprise.com/409, for example

  • Gale has a great list of the three original sins of economics: 1) only atoms can be resources; 2) we live in a world of scarcity; 3) we measure things with money

  • Thank you VERY MUCH to Hector Garcia for submitting a question for our guest today. You can submit questions for Ron and Ed on any device using this link https://www.thesoulofenterprise.com/questions 

  • Here is a GREAT example from Gale on the time price of eggs. They may be technically more expensive in terms of dollars right now but if you shift your perspective, they are more abundant than ever in human history. More here https://galepooley.substack.com/p/egg-perspective 

Segment two

  • Gale Pooley and Marian Tupy’s book, Superabundance, is well received on Amazon with about 400 ratings. How are the ideas in Superabundance being received by economists? Gale goes back to the three original sins of economics to reflect on the book’s reception. Here is a link for more info https://www.amazon.com/Superabundance-Population-Innovation-Flourishing-Infinitely/dp/1952223393 

  • “CPI (consumer price index) tells you how expensive things have become but then it doesn’t tell you if they have become more or less affordable.” —Gale Pooley

  • "A man with one watch knows what time it is; a man with two watches is never sure," is known as Segal's Law, and it suggests that having multiple sources of information can lead to confusion and uncertainty. 

  • Time prices are a better measurement than just money and Superabundance, the book, lays this out. For example: There is more information in the time price of money compared to just money. It is easily calculated. The scientific method uses time. You can use time prices in any country at any time with any product and any currency. —Those are just a few examples. More at this link https://www.amazon.com/Superabundance-Population-Innovation-Flourishing-Infinitely/dp/1952223393 

Segment three

  • This is a summary of the start of segment three today (Gale’s actual words are significantly better): When you buy a house, you’re really buying two things: the lot/land and the improvement on that land (otherwise known as the house). In some cases the land is worth 10% of the price and in other cases it is significantly more. The land explains the difference in housing price variability across the country.

  • From the concepts in Superabundance, if you look at the TIME PRICE of materials for building a home, it really hasn’t changed that much since the 1960s. In fact, labor is not that much more either. More at this link https://www.amazon.com/Superabundance-Population-Innovation-Flourishing-Infinitely/dp/1952223393 

  • To understand TIME PRICES and housing as detailed in the book Superabundance, Gale Pooley (co-author) likes to ask the question: “How much time does it take you to earn the money to make your monthly payment on a per square foot basis?”

  • The Jevons paradox, named after the 19th-century economist William Stanley Jevons, suggests that technological advancements that increase the efficiency of resource use can paradoxically lead to increased consumption of that resource, rather than decreased consumption. 

  • “AI Just Got 90 To 99.99 Percent Cheaper” by Gale Pooley https://galepooley.substack.com/p/ai-just-got-90-to-9999-percent-cheaper 

Segment four

  • “Steve Jobs introduced the Macintosh in 1984 at a retail price of $2,495. At the time unskilled workers were earning around $5.00 per hour, putting the time price at 498 hours. A new iMac can be bought today for $1,299 and unskilled workers are now earning closer to $16.51 per hour, indicating a time price at 78.7 hours.” —Gale Pooley in the article ‘Mac at 40’ https://galepooley.substack.com/p/mac-at-40 

  • In his 2004 paper, Nobel laureate William Nordhaus estimated that innovators capture approximately 2.2% of the total surplus from innovation in the first year, due to a combination of instantaneous appropriability and the depreciation of Schumpeterian profits. https://www.nber.org/digest/oct04/who-gains-innovation 

  • Royal Caribbean just launched a cruise ship that can hold 8,000 passengers and weighs 250,800 tons. Gale Pooley wrote a GREAT article about this called “Cruise Ship Billionaires” https://galepooley.substack.com/p/cruise-ship-billionaires 

  • A big THANK YOU to Gale Pooley, co-author of Superabundance, for joining us today. You can follow Gale on his substack at this link https://galepooley.substack.com/ 

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #531: The Boardroom Brawl — Will Purpose Stand Tall or Will Profit Take All?

NEW SHOW FEATURE: We are now LIVE streaming our shows. Want to join us live? Just click this link every Friday at 3pm ET / 12pm PT.

In this episode of The Soul of Enterprise, Ron and Ed dive into the long-standing debate: Is the purpose of business to make a profit, or is profit simply the result of fulfilling a deeper mission? Drawing inspiration from the wisdom of Peter Drucker—who famously stated, “There is only one valid definition of business purpose: to create a customer”—they explore the implications of this perspective for entrepreneurs, executives, and professionals.

Does a relentless focus on profit lead to short-termism and ethical compromises? Or is profit the natural outcome of serving customers, creating value, and building a sustainable enterprise? Join us as Ron and Ed unpack these ideas, challenge conventional wisdom, and discuss what this debate means for the future of business.

SHOW NOTES

Segment one

Segment two

  • “Purpose is bigger than tactics. Purpose is bigger than strategy. It is a choice to pursue your destiny, the ultimate destination for yourself and the organization you lead.” —from Purpose: The Starting Point of Great Companies by Nikos Mourkogiannis https://www.amazon.com/Purpose-Starting-Point-Great-Companies/dp/0230605303  

  • TIL Peter Drucker coined the term “profit center” and wrote, years later, that he was ashamed of it.

  • “Profit is the oxygen for the body but it’s not the point of life.” —Ron Baker on today’s show (possibly non-attributed)

  • “Business must be run at a profit, else it will die. But when anyone tries to run a business solely for profit, then also the business must die, for it no longer has a reason for existence.” —Henry Ford

  • “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” —Sam Walton

Segment three

  • Ed mentioned the 7-s framework on the show today. Introduced by McKinsey in the 1970’s, here is some historical background on the model: https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/enduring-ideas-the-7-s-framework 

  • Stanley Marcus, the former president and chairman of the board of Neiman Marcus, famously said "Consumers are statistics. Customers are people,"

  • Here’s a fun exercise: How much would you have to be paid to not be able to use your iPhone ever again? THINK about that. There’s is a flip answer (thank goodness!) but what is your real number?

  • Robert Wood Johnson, former chairman of JNJ and a member of the Company’s founding family, crafted the JNJ Credo himself in 1943. More here and in the image (which is the credo carved in stone at the JNJ headquarters) https://www.jnj.com/our-credo 

Segment four

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #530: One Thing — March 2025

NEW SHOW FEATURE: We are now LIVE streaming our shows. Want to join us live? Just click this link at 3pm ET / 12pm PT.

Inspired by A. J. Jacobs when he appeared on Russ Robert's great podcast EconTalk, Ron and Ed have each been keeping a "One Thing" journal for the last few years. The idea is simple. You have a place where each day you capture, just one thing that inspired you. For us, it is often a quote, but it can just be an idea. In this episode, Ron and Ed once again share entries from their "One Thing" journals. It is a bit random, but contains nugget after nugget of curated wisdom for the reading and listening habits of the hosts.

SHOW NOTES

Segment one

  • So what is a One Thing show? Ron and Ed both keep a journal. And they keep one thing, a quick note, in their journals. A few times a year, we do a show on our One Thing.

  • From Jonah Goldberg: Many firms try to be a vet and a taxidermist so they can say, either way, you get your cat back.

  • From Peter Savadnik: There is nothing more pathetic than an older person who cares about what a younger person thinks is cool.

  • From Winston Churchill: Socialism is the gospel of envy

  • From Anthony Davies, former TSOE guest: One obtains wealth in exchange for providing value to others. The correct phrase, 1% of the people own 40% of the wealth, reveals the fact that 40% of the value the 99% experience as joy is created through the efforts of 1% of the people

  • Attributed to Lenin: There are decades where nothing happens and there are weeks where decades happen.

  • From Elon Musk: The most common error of a smart engineer is to optimize a thing that should not exist

  • From Charles Spurgeon: Wisdom is, I suppose, the right use of knowledge. To know is not to be wise, to know how to use knowledge is to have wisdom. 

  • From Alexander Solzhenitsyn: Let the lie come into the world. Let it even triumph. But not through me.

  • Also from Alexander Solzhenitsyn: To stand up for truth is nothing. For truth, you must sit in jail.

Segment two

  • From Kevin Williamson: History doesn’t have sides but historians do.

  • Ed introduced us to a new word today: meliorism — the belief that the world can be made better by human effort.

  • From Russell Banks, author: Go, my book. And help destroy the world as it is.

  • Author unknown: We have to get better at disagreeing with one another, rather than being forced to agree with one another.

  • The Royal Society's motto, "Nullius in verba," translates to "Take nobody's word for it”

  • From Eric Voegelin: Don’t immanentize the eschaton https://en.wikipedia.org/wiki/Immanentize_the_eschaton 

  • Epictetus: He who laughs at himself never runs out of things to laugh at

  • From Lewis Carroll: Do we decide questions at all? We deice the answer no doubt, but surely the questions decide us.

  • The rhino principle: A rhino is single-minded. It perceives an object and changes with everything it’s got. When done, it instantly resumes browsing.

Segment three

  • Probably from the KGB: Anybody can commit a murder but it takes an artist to stage a suicide.

  • From Anton Chekhov: The task of a writer is not to solve the problem but to state the problem correctly.

  • From Leo Tolstoy: In our world everybody thinks of changing humanity and nobody thinks of changing himself.

  • From Peter Block: The habits or protocols of convening are based on the foundational idea that questions bring us together and answers keep us apart.

  • From Booker T. Washington: I have never had much patience with those always ready to explain why one cannot succeed. I have always had high regard for the man who could tell me how to succeed.

  • From Golda Meir after October 7th: We can forgive them for killing our children. We cannot forgive them for forcing us to kill their children. We will only have peace with them when they love their children more than they hate us.

  • From Seymour Lipset: To know only one country is to know none.

  • From E.O. Wilson and his thoughts on Communism — Four words: Great idea. Wrong species.

  • From Karl Marx in 1847: Without slavery, you have no cotton. Without cotton, you have no modern industry. Cause slavery to disappear and you will have wiped America off the map of nations (to which Ron retorts: I wonder if Marx ever got tired of always being wrong?)

  • From Rene Girard: In a world purged of sources of authority, there is still one way to achieve status. Concern for victims. Victimism uses the ideology of concern for victims to gain political or economic or spiritual power.

  • From Stefan Kisielewski: The use of coercion comes from not believing the argument.

  • From Jonah Goldberg: The narcissism of small differences is one of the great drivers of human conflict.

Segment four

  • From EconTalk guest Adam Mastroianni: Science progresses on its strongest link not its weakest link. The weakest link is discarded or ignored. Dump peer review. It’s failed.

  • From Stephen Kotkin on Russia/Ukraine and China/Taiwan: If they take it they can’t have it.

  • From David Hawkins on his consolidation of company strategy: Increase sales, cut costs, and make the bastards work harder.

  • From Thomas Sowell: Facts do not speak for themselves. They speak for or against competing theories. Facts divorced from theories or visions are mere isolated curiosities.

  • From Gordon McKenzie: It is not the business of authority figures to validate genius because genius threatens authority. The ghost of past successes outvote original thinking.

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #529: Entrepreneurial Nerdery - Second interview with Seth David

NEW SHOW FEATURE: We are now LIVE streaming our shows. Want to join us live? Just click this link at 3pm ET / 12pm PT.

In this episode of “The Soul of Enterprise,” hosts Ron and Ed engage in a compelling conversation with Seth David, the Chief Nerd and CEO of Nerd Enterprises, Inc. Seth is renowned for his ability to demystify complex financial concepts, making them accessible and actionable for businesses and accounting professionals alike. With a rich background that includes auditing and a passion for leveraging technology to enhance business efficiency, Seth shares his journey from traditional accounting roles to becoming a leading educator and consultant in the industry.

SHOW NOTES

Segment one

  • If you know Seth David but don’t know this (and how could you not?), he’s kind of an animal lover. Here’s a great pic of him feeding his dogs.

  • Seth David used to regularly discount his courses but he realized that he had “trained” his future customers to expect a discount. Now, the courses have a regular price but the promos are not nearly as common (unless it is related to his charitable causes). https://www.nerdenterprises.com/courses-and-trainings-catalog 

  • What inspired Seth David to break out on his own and start a company? “I hated working for people.” 🤣 🤣

  • When Seth says he “inspires and educates”, you need to read his backstory to REALLY understand where his coming from as a caring, kind human being. His background story is here: https://www.nerdenterprises.com/about-seth-david 

Segment two

  • “AI firms will look from the outside like a unified intelligence that can instantly propagate ideas across the organization, preserving their full fidelity and context. Every bit of tacit knowledge from millions of copies gets perfectly preserved, shared, and given due consideration.” —Dwarkesh Patel https://www.dwarkeshpatel.com/p/ai-firm 

  • We asked Seth about AI today on the show and he made a great joke about Artificial General Intelligence. “And then we’ll have AGI which is not adjusted gross income.” —Seth David

  • What is the best outcome for artificial intelligence? “My hope is that this doesn’t go in the direction of Skynet but rather in the direction of us being able to be more human again.” —Seth David

  • Seth David’s thoughts on AI: “So the AI is going to be like an employee that I work with who does the does the research and makes the recommendations. And then either I have more questions about those recommendations or I take the recommendations and go run with them and implement.”

Segment three

  • “The more high tech we get the more we are going to demand high touch.” —John Naisbitt, author of Megatrends: Ten New Directions Transforming Our Lives https://www.amazon.com/Megatrends-Ten-Directions-Transforming-Lives/dp/0446356816 

  • “With any disruptive technology, adoption is slow at first and then it just pops. Either you are forced to adopt or you are going to be forced out.” —Seth David on the topic of AI adoption in the accounting space

  • “The only comparative advantage I have against AI is a soul. And I think we're gonna have to really lean into that a lot more.” —Ron Baker

  • If you use ChatGPT with any regularity, give this prompt from Seth David a try: Analyze my communication patterns based on our conversations so far. Tell me what you observe about my thinking style, decision making approach, and potential blind spots. 

Segment four

  • Seth David has a new obsession. It’s called Notion although many of you probably already know a bit about them. The founder of Notion describes his software as digital lego. More here: https://www.notion.com/ 

  • A big THANK YOU to Seth David for joining us today. He’s a nerd and we love it! Check out more about Seth at this link https://www.nerdenterprises.com/ 

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #528: Questioning Conscious Capitalism — Fifth interview with Kimberlee Josephson

NEW SHOW FEATURE: We are now LIVE streaming our shows. Want to join us live? Just click this link at 3pm ET / 12pm PT.

In this episode, we welcome back Dr. Kimberlee Josephson for her fifth appearance on The Soul of Enterprise. Dr. Josephson, an associate professor of business at Lebanon Valley College and adjunct research fellow with the Consumer Choice Center, brings her extensive expertise in global sustainability, international marketing, and workplace diversity to our discussion.

We delve into the complexities of Environmental, Social, and Governance (ESG) criteria, examining their impact on business operations and economic freedom. Dr. Josephson shares her insights on the challenges ESG poses to free-market principles and the potential consequences for entrepreneurs and consumers alike.

Join us for a thought-provoking conversation that explores the intersection of corporate responsibility and economic liberty, and gain a deeper understanding of the current debates surrounding ESG in today’s business landscape.

SHOW NOTES

Segment one

  • Who remembers that great Penn and Teller show called B*llshit? Classic Libertarian move as Ed brings this up at the beginning of the show. https://en.wikipedia.org/wiki/Penn_%26_Teller:_Bullshit 

  • “When we think about corporate social responsibility, businesses feel they need to be giving back to society. However, conscious capitalism leads to putting my stakeholders even before the interests of the firm.” —Dr. Josephson

  • “The purpose of business is to create and keep a customer.” —Peter Drucker

  • “My students—the majority of them are business majors—they have a vested interest in business. But most of them are interested also in serving or starting a non profit. So even those who are pursuing a business major don't have a positive view of the profit motive which I find to be pretty disheartening.” —Dr. Josephson

Segment two

Segment three

Segment four

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #527: Building Your Ideal Practice — Roundtable with experts from Woodard

Join Ron and Ed for an engaging roundtable discussion with three dynamic leaders from Woodard: Patricia Hendrix, Heather Satterley, and Deborah Defer. These accomplished professionals bring their unique expertise in practice advancement, technology integration, and Client Advisory Services (CAS) to the conversation. Together, they’ll explore the evolving landscape of accounting, the role of automation, and strategies for business transformation. Tune in for insights, innovation, and inspiration from some of the industry’s top minds!

SHOW NOTES

Segment one

  • To start off the show today, Ron proclaims that “CAS is a ridiculous acronym and it’s not the AICPA’s fault. It needs to be branded and described by each firm.” Patricia and Deborah had some great insight on this one.

  • “This whole CAS thing was a way for us to flip the narrative (that accountants are necessary but not desired), but I think it's only caused more confusion and really an identity crisis.” —Heather Satterley

  • I ask [the firms I work with] if they have a vision, mission, and purpose. Many of them, 90%, say, “We're thinking about it.” Deborah Defer 

  • “The vision, mission and purpose [of an organization] really drives everything in your business. Without one, it's like wandering around in the world without any direction. It’s being in business for the sake of being in business, versus being in business to actually make an impact on the world.” —Heather Satterley

Segment two

  • How does Heather get a firm to think about their niche? Consider these questions: What is the makeup of their practice? Who are they working with? Where are they seeing the most successes in what they're doing currently? Where are they getting the most satisfaction, both on the firm side and on the client side?

  • “Once you know what your ideal client profile is then you have two tasks. One is to go back and look at your current client base and measure each one of them against your ideal client profile. Then decide what you're going to do with the ones that don't measure up.” —Patrica Hendrix

  • “We, as accountants, went into a service based business. We like to serve and we don't know how to say no. So accounting firms end up getting 25-30 different industries that they try to focus on.” —Deborah Defer

  • I see a turning point when we're coaching people. There's a turning point when they really get confidence in themselves and say, “I know I'm delivering a good product. I know I'm valuable and I'm pricing to my value.” —Patricia Hendrix

Segment three

  • “As part of the seven ideals in building an ideal practice, three stand out to me that are probably my highest priorities: technology, people, and process.” —Deborah Defer

  • Regarding finding talent in the industry, Heather had some amazing insight for us today. Here’s a great quote, “Where we kept shooting ourselves in the foot was putting that word ‘accountant’ in the job description.” —Heather Satterley

  • “I think that it's very belittling to have to be accountable for every six minutes of a person's time.” —Deborah Defer

  • Regarding the billable hour, “The struggle is because most of these smaller firms are paying their staff by hour. They're thinking how much am I getting done in any given hour?” —Patricia Hendrix

Segment four

  • Regarding future tech trends: “People are pretty excited about AI. I think that it'll be really interesting to see how firms are ACTUALLY using it.” —Heather Satterley

  • Regarding a future business trend: “So for the longest time nobody that I spoke to was even thinking about selling their practice. They were just going to work till the day they died or hang their shingle up and be done.” —Patricia Hendrix

  • Regarding future business/tech trends: “Firms that are just starting to look at AI from a risk perspective have already missed the train. It's going 10,000 miles an hour and these firms are going to get gobbled up.” —Deborah Defer

  • A big THANK YOU to Heather Satterley, Deborah Defer, and Patricia Hendrix for joining us today. 

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #526: Engagement From The Inside Out — Interview with Jordan Birnbaum

In this episode of “The Soul of Enterprise,” hosts Ron Baker and Ed Kless engage with Jordan Birnbaum, co-founder of Glinda Group, to explore the intersection of behavioral science and business strategy. They discuss how applied social science can drive measurable improvements in employee engagement, leadership development, and organizational culture. Jordan shares insights from his extensive experience, including his tenure as Chief Behavioral Economist at ADP and his entrepreneurial ventures in the entertainment industry. Listeners will gain a deeper understanding of how behavioral principles can be harnessed to enhance business outcomes and foster a more engaged workforce.

NEW SHOW FEATURE: If you want to ask Ron or Ed a question and be featured on the show, please submit a voice recording from any device at https://thesoulofenterprise.com/questions

SHOW NOTES

Segment one

Segment two

Segment three

Segment four

  • Is HR a destructive force in business? The individual HR professional certainly is not so why the disparity? https://www.psychologytoday.com/intl/blog/the-uncertainty-principal/202409/why-hr-doesnt-cant-work 

  • If the performance appraisal is meant to give people a view into their performance then it should be structured one way. If it is intended to motivate and give guidance then it should be structured another way. But because organizations do both at the same time, neither works.

  • A big THANK YOU to Jordan Birnbaum for joining us today. Do yourself a favor today and check out what he is up to at Glinda Group https://glindagroup.com/ 

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #525: Fractional CPO? Interview with Ethan Williams

In this insightful episode of The Soul of Enterprise, Ed and Ron are joined by Ethan M. Williams, the founder of Fractional Pricing Advisors and a recognized expert in value-based pricing strategies. With over two decades of experience in corporate strategy and a Certified Pricing Professional designation, Ethan shares his journey through roles at PwC, GE Digital, and beyond. Together, they delve into how businesses can unlock profitability by moving away from cost-plus models and embracing customer-centric pricing. Tune in to explore actionable strategies for transforming your pricing approach and driving value in today’s competitive market.

NEW SHOW FEATURE: If you want to ask Ron or Ed a question and be featured on the show, please submit a voice recording from any device at https://thesoulofenterprise.com/questions

SHOW NOTES

Segment one

  • “You'll figure it out” are the simple words that started Ethan down the path of pricing. He now runs Fractional Pricing Advisors. More at this link: https://www.fractionalpricingadvisors.com/

  • GE, PwC, McKinsey, and KKR help to round out Ethan’s qualifications as a pricing advisor. Based on the conversation today…..yes, he is qualified. 

  • PR pros are timid on pricing. Accountants and consultants cling to cost-plus models. The common thread? The C-suite needs to understand the ROI / NPV.

  • What industries are best suited for Ethan’s fractional pricing offering? Software companies and professional services companies between $50-150M in revenue have not had access to this type of expertise before.

Segment two

  • Ethan’s reaction to the quote, “Pricing is part voodoo and part bingo.” ….from Ethan: “I’ve always said that it's like part investment bank and part David Blaine.”

  • Truth talk: Professionals have been so jaded and the billable hour is endemic to them. They just can't break that cycle.

  • In his time at auditing at PwC, Ethan noticed most Chief Accountants are from the big four. And the billable hour is what they know. That's what they want so it is a bit of a headwind when it comes to any meaningful change.

  • “The majority of pricing mistakes are underpricing rather than overpricing.” —Ed Kless 

  • “Is pricing an art or a science?” This is sort of Ethan meant when he was saying, it's a little bit David Blaine and a little bit investment banker.

Segment three

  • “Value-based pricing isn't about arguing for a bigger cut of a static pie. It's about pricing your service as the best NPV alternative & then working in partnership with your clients.” —Ethan Williams of Fractional Pricing Advisors

  • Ron referenced this in segment three of the show today: The pricer at Philips Medical breaks it into economic value, operational value, clinical value, emotional value, and then societal value

  • From Ethan Williams of Fractional Pricing Advisors: Check out this article called “The B2B Elements of Value” from Bain & Company https://www.bain.com/insights/the-b2b-elements-of-value-hbr 

  • Ethan had a GREAT take on the most important B2B metrics that help you understand if you are winning: “Winning in business comes down to 4 key KPIs: Average deal size, cycle time, win rate, and margin.”

  • Where should the pricing authority lie in an organization? “There is no perfect answer but you need C-Suite support without a doubt.” —Ethan Williams of Fractional Pricing Advisors

Segment four

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #524: Próspera — Interview with Lonis Hamaili

In this episode of “The Soul of Enterprise,” hosts Ron Baker and Ed Kless engage with Lonis Hamaili, Vice President of Growth at Próspera, to explore the innovative concept of startup cities and their potential to revolutionize business environments. Próspera, located on Roatán Island, Honduras, offers a unique platform for entrepreneurs, featuring efficient business setup processes, favorable tax regimes, and a flexible regulatory system designed to foster rapid growth and innovation. The discussion delves into how Próspera’s e-Governance platform enables seamless business management, allowing entrepreneurs to focus on building their ventures. Loni shares insights into the community’s development, the opportunities it presents for startups, and the vision behind creating a dynamic, forward-thinking environment that supports both business and lifestyle aspirations.

NEW SHOW FEATURE: If you want to ask Ron or Ed a question and be featured on the show, please submit a voice recording from any device at https://thesoulofenterprise.com/questions

SHOW NOTES

Segment one

  • Our guest today, Lonis, wrote an article called, “Why I Left Silicon Valley for a Honduran Startup City” for FEE. More here: https://fee.org/articles/why-i-left-silicon-valley-for-a-honduran-startup-city/  

  • Today I learned that Prospera is the world's only startup CITY with significant legal freedoms. https://www.prospera.co

  • What is the perceived advantage of Prospera, the startup city? The key enablers of progress are minimal government, strong property rights, and a lot of personal freedom.

  • There are taxes in Prospera but that is their business model. They generate revenue and returns for a shareholder to the extent that they generate enough useful economic activity.

Segment two

Segment three

Segment four

  • Lonis addressed the concerns in this NY Times article titled, “The For-Profit City That Might Come Crashing Down” In the spirit of what Prospera represents, here is the link without a paywall: https://archive.is/pMGIP 

  • Prospera gives power to the people and is a decentralized power. It is a grassroots project started by economists and business leaders. As you can imagine, some politicians feel threatened. 

  • A big THANK YOU to Lonis Hamaili for joining us today. Prospera is a startup city in Roatan, Honduras that is largely unrestricted and open for business. Learn more here https://www.prospera.co/en 

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #523: Pricing Spineometers — Second interview with Tim Smith

In this enlightening episode, Ron and Ed sit down with Tim Smith, a leading pricing expert and author from Wiglaf Pricing. Together, they dive into the impact of philosopher John Rawls’ Theory of Justice on economic decisions and pricing strategies. Tim shares insights into how Rawls’ principles, like fairness and the “veil of ignorance,” can shape corporate pricing decisions, from the boardroom to the balance sheet. Join us as we explore pricing Spineometers, CEO decision-making, and the ethical considerations behind profitable pricing in today’s market.

NEW SHOW FEATURE: If you want to ask Ron or Ed a question and be featured on the show, please submit a voice recording from any device at https://thesoulofenterprise.com/questions

SHOW NOTES

Segment one

Segment two

  • A snippet of pricing GOLD from Tim Smith today: Anybody who has to sell something on a long term contract and doesn't know the input cost, and is a significant portion of the price, should consider index based pricing. 

  • “There's a feeling among Wall Street and among many executives, that price is simply a function of supply and demand. That you don't need to worry about it. The market will take care of it.” —Tim Smith, pricing expert at Wiglaf Pricing

  • Where does pricing belong in an organization? “It's definitely industry dependent. What I want is that pricing person to have a direct line to the CEO.” —Tim Smith

  • “When I'm just trying to match supply and demand, what they actually found is that they'll raise the prices for the Uber and but that doesn't actually increase the supply of Uber drivers. It just makes money for Uber.” —Tim Smith

Segment three

  • Is dynamic pricing fair? “What's fair is culturally relevant so, in the United States, I can't do price fixing and in Saudi Arabia, I’m encouraged to do price fixing.” —Tim Smith

  • “In a global corporation, you can take your best practices that you already have from other countries and apply them back to the wherever you live. And this is the need for building a pricing community within a corporation” —Tim Smith

  • Does pricing follow strategy or does it lead it? “It’s both. One of the problems I see often in medical tech is they try to make the best thing in the world. But the ASCs want the cheapest thing. So you have a disconnect of what you're making vs the market

Segment four

  • “Under a free market society that’s properly regulated (there's a role for government), anybody who enters into a transaction is doing so because it leaves them BETTER OFF.” —Tim Smith

  • “Milton Friedman said the only purpose of a company is to produce profits. That is its job. That is the very definition of a corporate psychopath.” —Tim Smith

  • A big THANK YOU to Tim Smith for joining us today. Check out more of his work at Wiglaf Pricing https://wiglafpricing.com/  

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #522: Best Books of 2024

It's that time of year again! Join Ron and Ed as they dive into the standout books of 2024, sharing personal favorites, groundbreaking reads, and thought-provoking titles that shaped our year. From business insights and innovative thinking to inspiring narratives, we'll highlight books that captivated our curiosity and expanded our perspectives. Whether you're looking for your next read or just enjoy book talk, this episode will give you a curated list of must-reads to wrap up the year in style.

NEW SHOW FEATURE: If you want to ask Ron or Ed a question and be featured on the show, please submit a voice recording from any device at https://thesoulofenterprise.com/questions

SHOW NOTES

Segment one

Segment two

Segment three

  • By the way, Ron and Ed do NOT share their best book lists prior to the live recording. They BOTH picked “The Heart of a Cheetah” by Magatte Wade as number 3 on their list

  • “Businesses create jobs. Jobs pay people money. And when Africans have money, they will no longer be poor.” —Magatte Wade https://amzn.to/4gO52Lj 

  • Book 2 from Ed: Orbiting the Giant Hairball by Gordon MacKenzie https://www.amazon.com/Orbiting-Giant-Hairball-Corporate-Surviving/dp/0670879835 

  • Book 2 from Ron: A Higher Call: An Incredible True Story of Combat and Chivalry in the War-Torn Skies of World War II by Adam Makos and Larry Alexander https://amzn.to/3WdiKPI 

Segment four

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #521: 2024 The Year in Review

In this annual tradition, Ed and Ron look back on 2024, unpacking the year's most impactful trends, business transformations, and economic shifts. From breakthroughs in AI to evolving tax regulations and the latest developments in technology, they reflect on the standout themes that defined this year. Tune in as they explore what these changes mean for the future, the insights gained along the way, and the lessons learned. Perfect for listeners who want to capture the essence of 2024's business landscape in one insightful episode.

NEW SHOW FEATURE: If you want to ask Ron or Ed a question and be featured on the show, please submit a voice recording from any device at https://thesoulofenterprise.com/questions

Join us every Friday at 3pm ET / 12pm PT

As always, please check our website for upcoming and previous show notes and recordings, use Twitter to find the show at @AskTSOE or find us on Facebook.

The Soul of Enterprise show hosts, Ron Baker and Ed Kless, are on X (the artist formerly known as Twitter) at @ronaldbaker and @edkless, respectively (and obviously).

Episode Reprise: Business Lessons from A Christmas Carol

NEW SHOW FEATURE: If you want to ask Ron or Ed a question and be featured on the show, please submit a voice recording from any device at https://thesoulofenterprise.com/questions

SHOW SUMMARY:
[EDITOR’S NOTE: Originally aired December 2015!]

On this episode, Ron and Ed explore the business lessons from one of the most recognized and beloved stories shared during the holidays, Charles Dickens’ novella, A Christmas Carol. While many of you know the story and seen one or more of the adaptations, many fewer of you have read the original work which, like most of Dickens, an absolute joy to read and has much to say about business practices.

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #520: Christmas Special — Fireside Chat with Greg "Kris Kringle" Kyte

NEW SHOW FEATURE: If you want to ask Ron or Ed a question and be featured on the show, please submit a voice recording from any device at https://thesoulofenterprise.com/questions

SHOW SUMMARY: In this episode of The Soul of Enterprise, hosts Ron and Ed welcome back Greg Kyte, a CPA, MBA, and stand-up comedian renowned for his unique blend of accounting expertise and humor. As the G. Robert Newhart Non-value-added Fellow at the VeraSage Institute, Greg has been performing stand-up comedy since 2002 and is the creator of "Exposure Drafts," a cartoon series for the accounting profession. He also co-hosts the podcast "Oh My Fraud" with Caleb Newquist, where they explore financial fraud cases with an irreverent twist. In this lively discussion, they delve into the art of humor in business, the intersection of comedy and accounting, and the importance of engaging content in professional education. Greg shares insights from his experiences as a comedian and educator, offering valuable perspectives on making complex subjects accessible and entertaining.

ABOUT GREG KYTE
Greg Kyte is the G. Robert Newhart Non-value-added Fellow at VeraSage Institute.

In 2016 I started Exposure Drafts, a cartoon series for the accounting profession. My cartoons have been featured on GoingConcern.com, and I've created custom cartoons for Intuit and the Thriveal CPA Network. My cartoons are also available as holiday cards from RuBook Creative (rubookcreative.com).

I've been performing stand up comedy since 2002, and I've brought that experience, energy, and humor to the stage as the emcee for Xero's Xerocon and Thriveal's Deeper Weekend conference, and this October to Gusto's Gusto Next conference.

My experience as a comedian and as a teacher (I taught junior high math for ten years in a former life) have allowed me to create entertaining, engaging, NASBA-certified CPE content. Literally tens of thousands of CPAs have attended my fraud and behavioral ethics courses on the CPA Academy and Encoursa platforms. I've also created custom CPE content for Gusto and Xero.

I'm also a licensed CPA in the State of Utah where I'm the controller for a group of medical office buildings.

SHOW NOTES

Segment one

  • For the last 5 years, Greg Kyte has been joining us for our Christmas episode. He's back and he's hoarding medicine from the local pharmacy which makes total sense (or none at all).

  • Greg has been a part of a few hilarious videos over the years. Check out Bob’s BBQ: https://www.youtube.com/watch?v=OJv5xIFcRXU 

  • Some other great videos from Greg: Great Moments in Value Pricing History part I: https://www.youtube.com/watch?v=kU-XJzRINIk 

  • Great Moments in Value Pricing History part II: https://www.youtube.com/watch?v=Ky307jkr8dE

  • Exclusive breaking news on The Soul of Enterprise: Greg Kyte will be stepping away from Oh My Fraud! beginning in 2025. He very much enjoyed it and expands on some of the reasons in segment one of the show today. 

Segment two

  • Here’s another great video mentioned by Greg Kyte today: Billable Hour Scratch & Win https://www.youtube.com/watch?v=3EaVMhENXVM  

  • Rita Crundwell was the subject of an episode of Oh My Fraud! President Biden just commuted her sentence. https://ohmyfraud.com/episodes/dont-look-a-fraud-horse-in-the-mouth 

  • So how did Rita Crundwell end up getting caught? It started when she took a vacation and her subordinate raised a flag (not knowing what they were stumbling into).

  • From Greg Kyte today: “So often these people who perpetrate frauds are people who have developed trust over a period of time.”

Segment three

  • Did you know that Greg Kyte and Caleb Newquist did an episode of Oh My Fraud! about Greg’s workplace early in his career??? https://ohmyfraud.com/episodes/financial-foul-play-a-true-tale-from-greg-s-workplace 

  • “It's not unethical to drive faster than 55 miles an hour, but at one point it was illegal to do so. That's the clearest example when we get to talking about morals versus ethics.” —Greg Kyte

  • From Greg today on the difference between ethics and morals: Ethics are, “Am I doing something that's wrong?” Morals are, “Am I doing the right thing?”

  • From ChatGPT: Think of morals as your personal sense of right and wrong, your internal compass. Ethics are more like the rules or guidelines for behavior in a group, profession. or society.

Segment four

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #519: Instant Profits — Third interview with Mark Stiving

NEW SHOW FEATURE: If you want to ask Ron or Ed a question and be featured on the show, please submit a voice recording from any device at https://thesoulofenterprise.com/questions

SHOW SUMMARY: In his third appearance on The Soul of Enterprise, pricing expert Mark Stiving, Ph.D., returns to share new insights on maximizing profitability through value-based pricing strategies. As the founder and CEO of Impact Pricing, Mark guides businesses toward understanding and articulating their value, so they can stop leaving money on the table. Join Ron and Ed as they dive deep into Mark’s expertise on aligning organizations around value creation, optimizing pricing structures, and tackling the nuances of customer willingness to pay.

ABOUT MARK STIVING
Mark helps companies discover how buyers perceive value and how to price offerings to capture more of the value they create. For over 25 years he has studied, led and coached businesses through the lens of pricing, a radically different approach from other business experts. He knows that every person inside your company affects the price a buyer is willing to pay. The prices you achieve ultimately indicate how well the entirety of your company operates. Mark has driven a company-wide pricing initiatives worth hundreds of millions of dollars in incremental profit. He started and sold three companies, improving his championship pricing skills in each one. Mark will change the way you and your audience think about pricing and business as a whole.

SHOW NOTES

Segment one

  • So why is Mark joining us for a 3rd time on the show? He is still driven by changing the way you think about pricing and customers. And he’s written another book about it. https://impactpricing.com/instant-profits-book/ 

  • Mark’s new book is called Instant Profits and Mark starts right up front with, “this book is about 1/10 the number of words in my other books, yet it's priced five times higher.”

  • “Don't go raise all your prices to all your customers. The whole premise of the book is choose the right customers, the right products, the right situations." —Mark Stiving, author of Instant Profits https://impactpricing.com/instant-profits-book/ 

  • “So if we could actually articulate what we do and the value we're going to deliver to our customers, we have room to raise prices.” —Mark Stiving

Segment two

  • “If you haven't raised your prices over the last four years you have given your customers a 23% discount and gotten zero credit for it.” —Mark Stiving

  • There are three profit drivers: price, sales volume, and cost. Two of those are negatively impacted by inflation… If that sounds interesting to you, check out Hermann Simon’s book Beating Inflation https://www.amazon.com/Beating-Inflation-Concrete-Effective-Corporate/dp/3031200926 

  • From Mark today: Consumers are less size sensitive than they are price sensitive. In the B2B world, find features that only a few of your customers are using. Take that feature out of the product, and leave the price the same. Then create a new tier.

  • Did you know that Mark Stiving publishes a Monday newsletter on LinkedIn? Link is here: https://www.linkedin.com/newsletters/mark-stiving-s-newsletter-6929460546874355712/ 

Segment three

  • Regarding ChatGPT Pro at $200 per month: ”I thought it was brilliant because what it says to me is that there's a group of people out there that are getting so much value out of ChatGPT and they've they figured out who they are and what they're doing.” —Mark Stiving

  • “How much value do I think that specific customer is going to get from this specific product and this specific application? As AI is able to help me figure that out then I'm able to do pricing better.” —Mark Stiving

  • What does Mark think is going to be the continuing impact of behavioral economics on pricing? “Behavioral economics has probably reached its peak in terms of how much is going to influence pricing.”

  • What are your thoughts on, on freemium options? I think you've got to have a really clear business case to say freemium makes sense. Freemium is really a marketing tactic. It's not a pricing tactic.” —Mark Stiving

Segment four

  • Does pricing follow strategy or vice versa? “We need a corporate strategy and, once we have that strategy, we can figure out what pricing model fits best with that strategy.” —Mark Stiving

  • “When we start thinking about price and stop thinking about value then we stop thinking about how we serve our customers. Buyers trade money for value.” —Mark Stiving

  • A big THANK YOU to Mark Stiving for joining us today. Please check out his new book, Instant Profits (it’s a quick, fun read). You can find it at this link https://impactpricing.com/instant-profits-book/ 

 
 

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #518: Trends in the Transformation Economy with Christophe Jauquet

NEW SHOW FEATURE: If you want to ask Ron or Ed a question and be featured on the show, please submit a voice recording from any device at https://thesoulofenterprise.com/questions

SHOW SUMMARY: Ron and Ed welcome Christophe Jauquet, an expert in health and well-being innovation, to discuss his latest book, The Transformation Economy. Christophe delves into how businesses are evolving to focus on experiences that meaningfully impact people’s lives. From redefining customer engagement to fostering personal growth, Christophe shares insights on the “transformation economy” concept and its implications across industries. Join us for a fascinating conversation on creating value beyond products and services in today’s market.

ABOUT CHRISTOPHE JAUQUET
With over two decades in business management, Christophe Jauquet expertly navigates the intersections of Customer Centricity, Innovation, and Future trends. He keenly tracks groundbreaking innovations, social-cultural shifts and health-related behaviours to decipher what they mean for your business strategy. Leveraging this profound understanding, Christophe has been delivering transformational keynotes since 2014, guiding the future direction of numerous business strategies in diverse sectors—from retail, beauty, and insurance to consumer goods, construction, pharmaceuticals, and tech. At the core of his vision is the belief in integrating health into every business strategy.

SHOW NOTES

Segment one

  • As a teenager, it was fashion. At university, it was economics. As a career, it was Pharma. Pull those three things together, and you have the blueprint for how Christophe became Christophe. More here: https://www.christophejauquet.com/blog 

  • “Health care is always considered a vertical, a business, a sector. I in my first book, tend to argue for saying that the business of health is actually a transversal business.” —Christophe Jauquet https://www.christophejauquet.com/healthusiasm 

  • Christophe referenced the 4 pillars of health on the show today. Loosely translated from French, they are exercise, good nutrition, relaxation, and sleep. 

  • “Because there is no differentiation [in the gym industry], it's hard to battle on price and to win on price. So people lower their price to win…UNLESS you can provide an experience” —Christophe Jauquet

Segment two

Segment three

  • TIL: A digital twin is a digital copy of either an object, a human, or even the entire world. The idea behind it is that you can use a digital twin to do tests or to better understand what is happening in the real version of the twin.

  • “I think what is very remarkable about femtech is that they solve something which was happening for a long time in health and healthcare which is that we did not pay enough attention to women” —Christophe Jauquet

  • “We work our entire year for one or two trips a year. So everything that we invest there, we It must bring back a lot of value. And so the travel industry has always been put under pressure to bring enough value to their customers” —Christophe Jauquet

Segment four

  • “One of the earliest things that I've learned from AI is that it's a wonderful partner to brainstorm with.” —Christophe Jauquet

  • “If you want to have an offering to be successful, you need to answer needs. You need to answer expectations, and you need to answer the transformations or the aspirations that people have” —Christophe Jauquet

  • A big THANK YOU to Christophe Jauquet for joining us today. Check out his new book, Trends in the Transformation Economy, at this link: https://www.christophejauquet.com/transformationeconomy 

 
 

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode Reprise: Auditing Santa

auditing santa

[EDITOR’S NOTE: This show is now available in your favorite podcast player or using the embedded audio. It was originally aired in December, 2021]

We have a really special treat for you with this episode! Somehow we managed to get our recording equipment into the offices of Santa, Inc. during an audit! Join the conversation in progress and find out how naughty or nice Santa has been with the tax code!

(There probably should have been a “gratuitous dad joke ahead” warning on that one. Sorry, folks.)

NEW SHOW FEATURE: If you want to ask Ron or Ed a question and be featured on the show, please submit a voice recording from any device at https://thesoulofenterprise.com/questions

Join us every Friday at 3pm ET / 12pm PT

As always, please check our website for upcoming and previous show notes and recordings, use Twitter to find the show at @AskTSOE or find us on Facebook.

The Soul of Enterprise show hosts, Ron Baker and Ed Kless, are on X (the artist formerly known as Twitter) at @ronaldbaker and @edkless, respectively (and obviously).

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #517: Crypto Compliance — Conversation with Joe Woodard and Perry Woodin

NEW SHOW FEATURE: If you want to ask Ron or Ed a question and be featured on the show, please submit a voice recording from any device at https://thesoulofenterprise.com/questions

SHOW SUMMARY: In this episode, Ron and Ed welcome back Joe Woodard, now a TSOE Sponsor, and Perry Woodin, a leading expert in cryptocurrency compliance and reporting. They will dive into the critical challenges professionals face in navigating the evolving regulatory landscape of digital assets. The discussion will focus on actionable insights for accountants, lawyers, and other service providers on staying compliant with cryptocurrency regulations, best practices for accurate reporting, and the key trends shaping the future of digital asset compliance. Perry will also showcase how NODE40's innovative technology is empowering professionals to simplify the complexities of crypto transactions, ensuring audit readiness and regulatory adherence. This timely conversation provides essential guidance for those looking to stay ahead in the rapidly changing world of cryptocurrency.

Joe Woodard, author, consultant, business coach, and national speaker; Founder of Woodard Events, LLC

Perry Woodin, Co-Founder and Chief Innovation Officer of Node40

SHOW NOTES

Segment one

  • “In 2012 I was at a conference and sitting next to a colleague of mine, and he kept checking his phone like every 30 seconds, and I asked him, “What are you looking at?” He said, “I’m mining Bitcoin” —Perry Woodin

  • “[Satoshi Nakamoto] was really prescient. The ability to think so far into the future, the philosophy, the economics, the computer science, and the willpower to develop something like Bitcoin.” —Perry Woodin 

  • “The [Cryptocurrency] rules are complex but the good thing about blockchain is it's all programmatic. So once you have rules […] you can build out tooling that gives you exactly what you need every single time.” —Perry Woodin

  • About Node40, Perry says, “We really obfuscate or remove the technological barrier, and we produce financial reports that anybody can understand.” More here: https://www.node40.com/ 

Segment two

  • “Bitcoin has proven that itself as an asset and blockchain is is too big to fail, there's, there's no going to zero on this stuff.” —Perry Woodin of Node40

  • “I think we have to think Bitcoin much like we do gold. People aren't transacting daily with gold either. What we are waiting for is the ability to put your Bitcoin to work.” —Perry Woodin

  • Regarding the lack of government consistency in their approach to crypto: “Most of the problem is going to be around companies that want to issue tokens. It's not going to be a problem for those who are investing in digital assets.” —Perry Woodin

  • What should a small accounting firm do in the cryptocurrency space? “The first thing they should do is poll their customers to ask who has digital assets.”

Segment three

  • Joe Woodard’s thoughts on private equity in the accounting space are much more significant than a single post on X. His comments in the third segment of the show today are IMPORTANT if you are paying attention to PE firms. 

  • “AI is going to bifurcate the industry into complex and non-complex accounting. The complex will still be serviced by AI empowered practitioners and the rest won't have practitioners.” —Joe Woodard

  • Regarding a talent shortage in the accounting industry: “If we priced our services better, given the value that we're providing to our customers, then we could treat our teams better (and not burn out our professionals).”

Segment four

  • Did you know that Joe has an Apple Vision Pro? The 15 minute immersive movie produced by Apple was “unreal” and Joe enjoyed it. Fifteen minutes was the right length before he was ready to return to the real world.

  • This quote from Joe does not need to be applied to just the accounting industry: “The AI has become more sophisticated in absorbing documents and doing what a human would have done with those documents.” —Joe Woodard

  • On the impact of AI: “The people billing by the hour are going to punish themselves quickly. The people who are not billing by the hour that don't add value are going to punish themselves. Then only those who truly value price will win.” —Joe Woodard

  • A big THANK YOU to both Perry Woodin and Joe Woodard for joining us today. Please check out Node40.com and, as always, Woodard.com

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #516: Interview with Alan Whitman, Former CEO of Baker Tilly US

NEW SHOW FEATURE: If you want to ask Ron or Ed a question and be featured on the show, please submit a voice recording from any device at https://thesoulofenterprise.com/questions

SHOW SUMMARY: In this episode of The Soul of Enterprise, Ron and Ed sit down with Alan Whitman, a prominent leader in the accounting field with a deep commitment to fostering dynamic, people-focused growth strategies. As CEO at Baker Tilly, Alan has championed innovative solutions and strengthened client relationships, all while focusing on the firm’s core values and sustainable growth. Join us as we dive into Alan’s insights on leadership, the future of professional services, and how Baker Tilly navigates a rapidly evolving industry landscape.

SHOW NOTES

Segment one

Segment two

  • “Greatest Hits: 5 Keys to Building a Firm that Thrives” by Alan Whitman https://www.alandwhitman.com/newsletter/greatest-hits-5-keys-to-building-a-firm-that-thrives 

  • “Strategy is the anchor from which everything hangs off, all the plans, all the spend, all the actions. The strategy defines where the company is headed and what it wants to accomplish at the macro level. Then you build a plan.” —Alan Whitman

  • “How do you get CPAs be more innovative in an hourly building model?” Ron asked Alan thisGREAT question today and the answer is in segment two of the show.

  • “If you're efficient at doing the wrong things, there's no bigger waste.” —Ron Baker

Segment three

  • We spent some time on the show today talking about the negative aspects of the CPA industry but Alan Whitman had a great quote that needs to be called out, “The CPA profession is storied, and it's been around a long time. It is fundamentally based on trust.”

  • “The AICPA is going through a huge transition and it’s a really exciting time for the for the Association.” —Alan Whitman

  • In the accounting industry specifically, “AI is going to accelerate the need to adopt technology.” —Alan Whitman

Segment four

  • So what has Alan been up to? “I’ve actually been sitting back and saying…okay, if I was going to build this new firm from scratch, how would I do it?” #BreaktheMold https://www.alandwhitman.com/ 

  • What is a business transformation to Alan? “It's about making what you have today different tomorrow, so you can succeed better tomorrow.”

  • A big THANK YOU to Alan Whitman for joining us today. He’s out there everyday looking to #BreaktheMold and you can read more about him at this link https://www.alandwhitman.com/ 

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits. 

Episode #515: Election Exasperation and More

NEW SHOW FEATURE: If you want to ask Ron or Ed a question and be featured on the show, please submit a voice recording from any device at https://thesoulofenterprise.com/questions

SHOW SUMMARY: In this special post-election episode, Ron and Ed dive into the highs, lows, and surprises from the 2024 U.S. election. They’ll explore the economic and business implications of the election results, unpack key possible policy shifts, and discuss what the outcome could mean for professionals and beyond. Tune in for insights, analysis, and a touch of humor as they make sense of the latest political landscape.

SHOW NOTES

Segment one

Segment two

Segment three

  • At the start of the segment, Ed had a great quote… “Polls drool. Election markets rule.”

  • The betting market aggregator run by John Stossel (former TSOE guest, episode 204) and Maxim Lott is an aggregate of individual betting markets. More here: https://electionbettingodds.com/ 

  • The Harris campaign and allied groups spent $1.9 billion on ads. The Trump campaign and allied groups spent $1.6 billion. Between the time Harris entered and November 1, Democrats outspent Republicans on presidential ads alone by $460 million.

Segment four

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits.