Episode #420: CPA Comedian Greg Kyte

Greg Tirico

December 19, 2022

Ed and Ron discussed the controversies surrounding behavioral economics—including some of Dan Ariely’s research. And with Greg, you never know where the conversation will go. What you do know, is it is entertaining, hilarious, and possibly even educational. Greg Kyte is one of the funniest CPA/MBA comedians out there, and Ron’s hero!

About Greg Kyte

Greg Kyte is the G. Robert Newhart Non-value-added Fellow at VeraSage Institute. In 2016 I started Exposure Drafts, a cartoon series for the accounting profession. My cartoons have been featured on GoingConcern.com, and I've created custom cartoons for Intuit and the Thriveal CPA Network. My cartoons are also available as holiday cards from RuBook Creative (rubookcreative.com). I've been performing stand up comedy since 2002, and I've brought that experience, energy, and humor to the stage as the emcee for Xero's Xerocon and Thriveal's Deeper Weekend conference, and this October to Gusto's Gusto Next conference. My experience as a comedian and as a teacher (I taught junior high math for ten years in a former life) have allowed me to create entertaining, engaging, NASBA-certified CPE content. Literally tens of thousands of CPAs have attended my fraud and behavioral ethics courses on the CPA Academy and Encoursa platforms. I've also created custom CPE content for Gusto and Xero. I'm also a licensed CPA in the State of Utah where I'm the controller for a group of medical office buildings.

Use these show notes to follow along with the audio:

Segment one:

Our Patreon members (Patreon.com/TSOE) have paid good money to NOT hear the Greg Kyte commercials. Today, they get an entire hour of Greg! Welcome @gregkyte as our guest for episode 420.
“I’m not going on a blind date with some accounting nerd.” That’s how Greg’s relationship with Jason Blumer (@jasonmblumer) started. And ultimately it led to ThriveCast! https://thriveal.com/thrivecast/
Today, Greg does "Oh My Fraud" — an irreverent podcast with Greg and blogger/former CPA Caleb Newquist (@cnewquist) https://ohmyfraud.com/
Also by Greg…Drunk Ethics is a limited edition podcast on @EarmarkCPE with MBA and comedian @adambroud. The trailer is all you need to see to get excited about it. https://www.youtube.com/watch?v=dybYTgoRjEY

Segment two:

Value Pricing parody! A blast from the past starring Greg Kyte: https://www.youtube.com/watch?v=_1iuIBBkzPE
A scientific paper by Dan Ariely states that “signing at the beginning versus at the end does not decrease dishonesty”. It turns out this paper has been retracted. More here: https://retractionwatch.com/2021/09/14/highly-criticized-paper-on-dishonesty-retracted/
It turns out that some of the data is the work that has been retracted (see previous tweet) was a combination of Calibri and Cambria which led to some interesting analysis. More here: https://datacolada.org/98

Segment three:

Back to this story about fraudulent data. Did you know about the fraud triangle? Greg talked about this today: opportunity, pressure, and rationalization.
Ron mentioned The Economist and their pricing models during the show today. Here is an article that talks about it (keep in mind that The Economist no longer uses these pricing options so…..did they work???) https://cxl.com/blog/pricing-experiments-you-might-not-know-but-can-learn-from/
Do you like what you hear on the show today? Do you hate what you hear? Doesn’t matter! We read all reviews on the air and it only takes you 15 seconds at this link: RateThisPodcast.com/TSOE

Segment four:

1/2 Ron loves this from Deidre McCloskey: Other recent neobehaviorist fashions, such as neuroeconomics and behavioral finance and happiness studies, are dubious—or, they treat creative adults like a flock of little children.
2/2 [continued…] We need, they say, merely to “observe their behavior,” omitting for some reason linguistic behavior.
“Let’s smoke some marijuana and have an out of body experience.” —Greg Kyte’s closing statement for episode 420. Folks, he’s a comedian and he’s freaking hilarious! Check out more of him here: https://www.instagram.com/gregkyte
A big THANK YOU to Greg Kyte for joining us today. Check out his newest podcast, Oh My Fraud!, with @cnewquist https://ohmyfraud.com/

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits.

Greg Tirico

December 12, 2022

Episode #419: LIVE from the ITA 2022 Fall Collaborative

Greg Tirico

December 12, 2022

Ron and Ed always enjoy taking the show on the road and on this episode we had some of that live energy from the crowd in Austin, Texas. We talked subscription, of course… as well as other ideas relating to technology consulting. As usual, it was the fastest hour of the week!

Our Featured Guest

Brian Terrell founded BTerrell Group in 1991 and oversees management and strategy for this Dallas based provider of Sage Intacct financial management software. Sage Intacct is the only accounting application ever to be designated by the AICPA as their Preferred Provider of Financial Applications. In addition, BTerrell’s experienced developers tailor the application’s business functionality to exact customer requirements, when necessary. Born in Plainview, Texas, Brian grew up on a farm where he learned the importance of a strong work ethic and conservative principles. From there, he received his Bachelor of Science degree from Texas A&M University before starting a career with Arthur Andersen & Co. In February 1991, Brian and his wife Nancy began practicing public accounting with Terrell & Terrell, CPAs. Within a year, the firm refocused all professional services exclusively on accounting software and business automation and eventually rebranded as BTerrell Group in 2008. Brian rides 125 miles a week as an avid cyclist and ride leader for the Plano Bicycle Association. He and his wife Nancy live in Dallas and recently celebrated the birth of their third grandchild.

Bonus Content is Available As Well

Click the “FANATIC” image to learn more about pricing and member benefits.

Greg Tirico

December 5, 2022

Episode #418: Interview with Gale Pooley — Superabundance

Greg Tirico

December 5, 2022

Ron and Ed were honored to welcome Gale L. Pooley to The Soul of the Enterprise to discuss his 2022 book, co-authored with Marian L. Tupy, Superabundance: The Story of Population Growth, Innovation, and Human Flourishing on an Infinitely Bountiful Planet. We interviewed Marian Tupy on the book back on September 23, 2022 (Episode #409). This is a groundbreaking book, a new way to measure standards of living, economic dynamism, innovation, growth, and resource abundance. It's certainly in our Top 5 books for 2022. You don't want to miss this discussion.

Use these show notes to follow along with the audio

Segment one:

The more people, the more wealth we create. In summary, of course :) Marian Tupy and Gale Pooley, co-authors of Superabundance, most definitely celebrated the arrival of the 8 BILLIONTH person on the planet recently. https://www.superabundance.com/
Using the ideas in Superabunance, you can go to any place on the planet, at any time, with any currency and figure out the time price. This can then be compared to the time price of today which is a more accurate measurement compared to others.
Time inequality is dramatically decreasing. People enjoy more time to themselves today than at any time before. If you think in terms of time instead of dollars this becomes an excellent starting point for Superabunance.
In Superabundance, Marian and Gale want us to move beyond “atoms and money” to knowledge and time. This is knowledge stacking and here’s a snippet from the book that speaks more to this https://bit.ly/3XUYP76

Segment two:

“This universe is finite, its resources, finite.” —Thanos, Infinity War. Well…the first part of Thanos’ statement is true. However, resources are a function not of atoms but a function of knowledge. We are not limited in the discovery and creation of knowledge.
A piano has 88 keys. Here’s a trick question: How many songs are in a piano? Zero. There are no songs in a piano. The songs are in the minds of human beings.
Here’s the Superabundance analogy: The size of a slice in pizza is your individual personal resource abundance. The size of the entire pizza is when you put all the individuals together. Both the slice AND the pizza are getting bigger.

Segment three:

“Ants don’t innovate.” This is easily the best thing Gale said today during the show. It makes a LOT of sense if you read the first chapter in Superabundance. More at this link: https://www.amazon.com/Superabundance-Population-Innovation-Flourishing-Infinitely-ebook/dp/B0B196K1XT
An increase in knowledge is non-rivalrous. As we increase our knowledge individually, everyone benefits.
For those that already own the book Superabundance, one of Ed’s favorite graphics from the book is box 8.4 labeled “Calculating the calculation costs”. Enjoy!
There are two significant categories in which products are becoming LESS abundant. One usually involves the government on the supply or demand side and the other is typically a status product (in which less abundance is the point).

Segment four:

“Abundance is a function of population and freedom to innovate.” —Gale Pooley
“Human flourishing grows when there are more people because more people means more innovation.” —Gale Pooley
A big THANK YOU to Gale Pooley for joining us today. You need to check out Superabundance (which may make the “best of” TSOE book list this year). Here is the link: https://www.amazon.com/Superabundance-Population-Innovation-Flourishing-Infinitely-ebook/dp/B0B196K1XT