Ed and Ron discussed the controversies surrounding behavioral economics—including some of Dan Ariely’s research. And with Greg, you never know where the conversation will go. What you do know, is it is entertaining, hilarious, and possibly even educational. Greg Kyte is one of the funniest CPA/MBA comedians out there, and Ron’s hero!
About Greg Kyte
Greg Kyte is the G. Robert Newhart Non-value-added Fellow at VeraSage Institute. In 2016 I started Exposure Drafts, a cartoon series for the accounting profession. My cartoons have been featured on GoingConcern.com, and I've created custom cartoons for Intuit and the Thriveal CPA Network. My cartoons are also available as holiday cards from RuBook Creative (rubookcreative.com). I've been performing stand up comedy since 2002, and I've brought that experience, energy, and humor to the stage as the emcee for Xero's Xerocon and Thriveal's Deeper Weekend conference, and this October to Gusto's Gusto Next conference. My experience as a comedian and as a teacher (I taught junior high math for ten years in a former life) have allowed me to create entertaining, engaging, NASBA-certified CPE content. Literally tens of thousands of CPAs have attended my fraud and behavioral ethics courses on the CPA Academy and Encoursa platforms. I've also created custom CPE content for Gusto and Xero. I'm also a licensed CPA in the State of Utah where I'm the controller for a group of medical office buildings.
Use these show notes to follow along with the audio:
Segment one:
Our Patreon members (Patreon.com/TSOE) have paid good money to NOT hear the Greg Kyte commercials. Today, they get an entire hour of Greg! Welcome @gregkyte as our guest for episode 420.
“I’m not going on a blind date with some accounting nerd.” That’s how Greg’s relationship with Jason Blumer (@jasonmblumer) started. And ultimately it led to ThriveCast! https://thriveal.com/thrivecast/
Today, Greg does "Oh My Fraud" — an irreverent podcast with Greg and blogger/former CPA Caleb Newquist (@cnewquist) https://ohmyfraud.com/
Also by Greg…Drunk Ethics is a limited edition podcast on @EarmarkCPE with MBA and comedian @adambroud. The trailer is all you need to see to get excited about it. https://www.youtube.com/watch?v=dybYTgoRjEY
Segment two:
Value Pricing parody! A blast from the past starring Greg Kyte: https://www.youtube.com/watch?v=_1iuIBBkzPE
A scientific paper by Dan Ariely states that “signing at the beginning versus at the end does not decrease dishonesty”. It turns out this paper has been retracted. More here: https://retractionwatch.com/2021/09/14/highly-criticized-paper-on-dishonesty-retracted/
It turns out that some of the data is the work that has been retracted (see previous tweet) was a combination of Calibri and Cambria which led to some interesting analysis. More here: https://datacolada.org/98
Segment three:
Back to this story about fraudulent data. Did you know about the fraud triangle? Greg talked about this today: opportunity, pressure, and rationalization.
Ron mentioned The Economist and their pricing models during the show today. Here is an article that talks about it (keep in mind that The Economist no longer uses these pricing options so…..did they work???) https://cxl.com/blog/pricing-experiments-you-might-not-know-but-can-learn-from/
Do you like what you hear on the show today? Do you hate what you hear? Doesn’t matter! We read all reviews on the air and it only takes you 15 seconds at this link: RateThisPodcast.com/TSOE
Segment four:
1/2 Ron loves this from Deidre McCloskey: Other recent neobehaviorist fashions, such as neuroeconomics and behavioral finance and happiness studies, are dubious—or, they treat creative adults like a flock of little children.
2/2 [continued…] We need, they say, merely to “observe their behavior,” omitting for some reason linguistic behavior.
“Let’s smoke some marijuana and have an out of body experience.” —Greg Kyte’s closing statement for episode 420. Folks, he’s a comedian and he’s freaking hilarious! Check out more of him here: https://www.instagram.com/gregkyte
A big THANK YOU to Greg Kyte for joining us today. Check out his newest podcast, Oh My Fraud!, with @cnewquist https://ohmyfraud.com/
Bonus Content is Available As Well
Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.
Click the “FANATIC” image to learn more about pricing and member benefits.