Episode #493: Reframing Accounting — Interview with the Brothers Garcia

For more information about Reframe 2024 go to REFRAME2024.com and use coupon code TSOE for a 25% preferred price through June 30.

NEW SHOW FEATURE: If you want to ask Ron or Ed a question and be featured on the show, please submit a voice recording from any device at https://thesoulofenterprise.com/questions

SHOW SUMMARY: Join Ron and Ed as they interview Hector and Carlos Garcia about their upcoming conference Reframe 2024: Influential Conversations for Accountants. This conference centers on the transformative power of language in reshaping professional identities, corporate cultures, and business models within the accounting sector. Key topics will include the strategic rebranding of firms and individuals through careful word choice, preparing for challenging conversations with various stakeholders, and enhancing service value via unique offerings and persuasive language. For more information go to REFRAME2024.com and use coupon code TSOE for a 25% preferred price through June 30.

SHOW NOTES (AI generated):

  • Reframing the Accounting Profession:

    • The central theme of the podcast, discussing how the accounting profession can be transformed and reframed to add more value and stay relevant.

  • The Reframe Conference:

    • Description of the Reframe Conference organized by Hector and Carlos Garcia, focusing on themes like creative business models for accountants and influential conversations.

  • Value Creation in Accounting:

    • Discussion about the framework for value creation in accounting, highlighting nine opportunities to create value during client interactions​​.

  • Importance of Effective Communication:

    • Emphasis on the need for accountants to improve their communication skills to better explain their value to clients and handle difficult conversations​​.

  • Curiosity in Client Interactions:

    • The role of curiosity in client conversations, asking better questions to understand client needs deeply and provide more tailored solutions​​.

  • Strategic Pricing and Value Pricing:

    • The significance of having a strategic pricing approach and implementing value pricing to reflect the value provided to clients​​.

  • Specialization and Niching in Accounting:

    • The benefits of specializing in a specific area or industry within accounting to become an expert and differentiate from competitors​​.

  • Handling Client Questions about Price and Time:

    • Strategies for responding to common client questions about pricing and duration of services to maintain control over the conversation and demonstrate value​​.

  • Transformative Impact of Language:

    • How changing the way accountants communicate can transform their relationships with clients and the perceived value of their services​​.

  • Overcoming Commoditization:

    • Addressing the challenge of commoditization in the accounting profession by adopting creative and innovative business models and practices​​

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits.