We’ll do it live!!! Despite some minor technical hiccups, Ron and Ed were excited to be doing the show live from the 90 Minds annual conference, The Meeting of the Minds in Newport Beach, CA. The Meeting of The Minds brings a membership of consultants, resellers, and software providers together to celebrate our powerful community. For two days, these consultants will share, listen, learn, and challenge their perceptions. We are thrilled to be a part of all of those things.

Here are some brief show notes. Use these to follow along while listening to the show. Ron and Ed mostly talked subscription and also fielded some great questions from the audience.

…and as we get started, it's always great to have a helping, technical hand. Here's a live shot from the event. @90minds #90MotM #AskTSOE @ronaldbaker @edkless
Is Netflix an indication that we have reached peak subscription? Not quite. Netflix pulled out of Russia and lost 700k subscribers. They recently reported a lost of only 200k in the quarter.
“The subscription model puts the relationship at the center and creates a new profit formula beyond the traditional income statement. You’re not looking at gross margins, you’re looking at customer lifetime value.” —Ron Baker
Not only is 90 Minds a sponsor of our Patreon channel at Patreon.com/TSOE, all of their members get access to the feed.
What is it that you are adding on to the subscription to keep people there? In other words, what is YOUR equivalent of the new season of Ozark? How are you plussing your model? This is how Ron/Ed think about the subscription model.
Ed subscribes to a vacuum from iRobot but what he is REALLY subscribing to is the outcome — clean floors!
Ron loves the Fender subscription model because they are not selling guitars. They are selling musicianship.
Great question from Phil today. In response, there should be a top tier subscription offering that includes all you can eat. The levels below it can be things that are “covered” and “not covered” to help delineate between tiers.
EA has decided not to renew with FIFA. Why? 71% of their revenue is subscription and NOT based on game sales. https://arstechnica.com/gaming/2022/05/ea-friendship-ended-with-fifa-now-ea-sports-fc-is-my-best-friend/
Experiences vs transformations. We professionals have the capabilities to deliver transformations to our customers…in a serial manner!
Thank you to EVERYONE at @90Minds for joining us during the live show today. See you in 167 hours!

We captured some great live shots from the conference. Can you find yourself or someone you know?

Bonus Content is Available As Well

Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.

Click the “FANATIC” image to learn more about pricing and member benefits.