Ed’s LinkedIn Post
Five counterintuitive truths about strategic planning
Profit is not an adequate foundation for a strategy
We do not want for answers; we suffer from an inability to ask new and better questions
The Mother of All strategic Questions does not come back to revenue
Strategic planning is more creative than analytical
Strategy is about effectiveness, not efficiency
Summary of The Rise and Fall of Strategic Planning, by Henry Mintzberg, 1994
Planning is future thinking, or controlling the future.
Planning = Latin = planum “meaning flat surface.” The word entered English language 17th century, referring principally to forms, such as maps or blueprints drawn on flat surfaces.
The squirrel plans (stores nuts): are they more sophisticated or is planning less so?
If only you dumbbells executed better!
If you so smart, why didn’t you take into account we are dumbbells?
To Michael Porter, strategy = position.
To Peter Drucker, strategy = perspective (the theory of thebusiness).
Fundamental fallacies of planning
Predetermination (predicting the future)
Detachment (from operations/managers
Formalization
All three = The Grand Fallacy: that analysis can produce synthesis.
Analysis ≠ Synthesis, and strategic planning is not strategy formulation, so the term is an oxymoron.
Strategic planning (SP) is less about creativity and more about rearranging established categories; stability over adaptability, or institutionalized incrementalism.
It’s more extrapolation than invention.
The quantification of SP is not much more than quantification of goals as a means of control.
Jack Welch dismantled GE’s SP; he wanted more judgment not data.
PPBS = Planning-Programming-Budgeting System. Robert McNamara, Secretary of Defense under President Johnson. Vietnam was USA’s most humiliating military defeat, ever. PPBS has failed everywhere and at all times.
But the planners will say, “Any plan is better than none at all. It’s the process that counts (SP is not Utopia, only the road to it).
But SP is a rain dance, and the process improves the dancing not the weather.
SP assumes there’s “the one best way” to formulate and implement strategy, inspired by Frederick W. Taylor.
SP is not defended for what it accomplishes but for what it symbolizes—rationality.
Henry Kissinger referred to planning as “a sop to administrative theory.”
Pseudo-scientific knowledge can be more dangerous than plain ignorance or common sense.
Americans get off on strategy like French get off on good food.
How do you make God laugh? Tell him your plans.