This Is The REALLY REAL Second Interview, Previously Available only to Patreon Members!
We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk he delivered to Google. They are all incredibly thought-provoking, and rooted in behavioral, and Austrian, economics. In his spare time, Rory collects self-aggrandizing job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Advertising in 2009 for two years, where his message was that advertising agencies needed a better understanding of how humans behave, not just how advertising works. Be sure to join us for what will be an exciting and exhilarating exchange of ideas. This show originally aired as a bonus episode for our Patreon subscribers, and now we are making it available to all listeners.
Rory is the Vice Chairman of Ogilvy in the UK, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behavior. Before founding Ogilvy’s behavioral science practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: The Wiki Man, and Alchemy, The surprising Power of Ideas which don't make Sense, published in March 2019. Rory is married to a vicar and has twin daughters of 17. He lives in the former home of Napoleon III, unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and of Rochester Cathedral.